POSTCARDS!
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Postcards are part of every roller rink --
Almost all roller skating rinks want to publicize their skating activities. There are two major methods this is achieved: rink stickers, for roller skate cases (and trading and so on and so forth) and post cards. Rolladium did its own post card, and was satisfied with the result.

It took an artist, however, to really publicize us beyond our expectations!


Rolladium's "official" post card
On the reverse was a map, our public skating hours and "Skating and skate dancing classes conducted" plus a key historic note; "Member R.S.R.O.A. since March 1938," meaning Ted had joined the RSROA while at the old rink. (He did achieve national office in the organization.)
 

However Rolladium really shines for an artist!


Please use the slider bar
at the bottom of your screen
to shift this page so you
get the WHOLE image!



Then, scroll on down to read
about the artist, and so forth.



This page added Aug. 10, 2002.



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Artwork commercializes our look
In 1980, at San Francisco's Fisherman's Wharf (and obviously at many other locations) this image appeared on the post card racks. Artist Dennis Ziemienski, of Paper Moon Graphics of Los Angeles, copyrighted this in 1979.

He probably worked from a photograph, as he caught the formations of the neon letters outlining our name. (Note that the neons have fixed starting and end points.) The sign in the window says "Skates 25 cents half day," and we know from the shadows this was taken in the morning; the rink faced east.

The shadow is a bit unbelievable, regardless -- the sun would have had to rise in the northeast, instead of the east. "Artist's License," also accomodates the artistic but unreal cushion device on the marquee "Largest roller skate."

Which YOU know, because we showed you on the home page!

PS -- only by Artistic License did those palm trees grow on Rolladium's south side. They originally grew, I think, in San Mateo's Park Subdivision. Which is where the Stollery family lived -- did the postcard artist know this?


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